News for 'google keyword bidding'

Google challenges Delhi HC ruling on keyword bidding

Google challenges Delhi HC ruling on keyword bidding

Rediff.com10 Jul 2026

Google has challenged a Delhi High Court single-judge bench ruling that held it liable for trademark infringement by allowing competitors to bid on and use the 'Hindware' trademark as keywords in its Google Ads programme. Google argues that keyword bidding promotes competition and is a globally accepted norm, citing previous rulings that allowed the practice. The tech giant contends that the Trade Marks Act does not distinguish between coined and generic words for such infringements.

ADIF files complaint with CCI against Google for anti-competitive practices

ADIF files complaint with CCI against Google for anti-competitive practices

Rediff.com6 Aug 2024

The Alliance of Digital India Foundation (ADIF), an industry body for startup ecosystem and app developers, on Monday filed a complaint with the Competition Commission of India (CCI) against technology major Google for alleged anti-competitive practices in online advertising. The complaint outlined Google's dominant position and alleged abusive behaviour in both the online search and online display advertising.

Google vs MakeMyTrip: A curious case of 'confusion'

Google vs MakeMyTrip: A curious case of 'confusion'

Rediff.com19 Dec 2023

Last week, the Delhi high court ruled that the mere use of trademarks on Google Ads, an online advertising platform, did not amount to infringement under the Trade Marks Act, 1999. This was after online travel agency MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com. The order has opened up a new debate on trademark infringement in the digital realm, revolving around whether it can create confusion among users.

The high price India Inc pays for Google ads

The high price India Inc pays for Google ads

Rediff.com3 May 2017

In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports.

upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler

upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler

Rediff.com2 Dec 2021

Ronnie Screwvala-led edtech unicorn upGrad, has filed a suit for trademark infringement against another EdTech company called Scaler. The suit has been filed in the Delhi high court for violation of intellectual property relating to upGrad's trademark. It has also sought damages of more than Rs 3 crore. upGrad accused Scaler of using its brand name 'upGrad' through Google Ads to appear on top of search results on Google Search Engine and in turn gaining illicit benefit.

I&B holds meet to discuss Big Tech revenue sharing

I&B holds meet to discuss Big Tech revenue sharing

Rediff.com13 Jun 2024

The ministry of information and broadcasting (I&B) on Wednesday held an inter-ministerial meeting with various departments to discuss issues regarding revenue sharing between Big Tech companies and digital news publishers, according to sources. The meeting - chaired by I&B Secretary Sanjay Jaju - invited senior officials from the ministry of corporate affairs (MCA), Competition Commission of India (CCI), ministry of electronics and information technology (Meity) and departments of promotion of industry and internal trade, legal affairs and consumer affairs.